AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in Sweden Q1 2025
Explore the performance trends of the top 5 social apps in Sweden during Q1 2025, with insights from Sensor Tower on downloads, revenue, and active users.
In the first quarter of 2025, the top social apps in Sweden showed varied performance metrics across downloads, revenue, and active users, as reported by Sensor Tower.
Threads experienced a steady download rate, maintaining figures around 22K to 27K weekly. Active users fluctuated, starting at approximately 911K and closing the quarter at 859K.
TikTok - Videos, Shop & LIVE saw weekly revenue peaking at nearly $500K, with downloads hovering around 10K to 14K. Active users remained robust, nearing 1.3M throughout the period.
Instagram maintained consistent weekly downloads between 7K and 10K. Revenue showed a slight decline towards the end of the quarter, dropping to around $14.5K. Active users remained stable at approximately 1.3M.
Facebook recorded weekly revenues between $8K and $12K, with downloads slightly decreasing to about 5K. Active users peaked at over 2.1M, showing consistent engagement.
小红书 — 你的生活兴趣社区 had a significant spike in downloads early in the quarter, reaching over 72K, while revenue remained modest, peaking at $213. Active users steadily increased from 8.9K to 33K.
These insights provide a snapshot of the social app landscape in Sweden for Q1 2025. For more detailed analysis, visit Sensor Tower.
